We were trusted with the redesign for United Way of Central NM. UW is a coalition of charitable organizations in the United States. A big part of the work had to do with information architecture given the amount of data they had. The goal was to make the site more accessible/useful to the donors and the media. We also executed the TryGiving.com website campaign. The whole concept behind the campaign was to encourage people to give, using the concept of giving itself as an actual product. The packaging was carefully designed and would become the cornerstone of the website and the tv spots.
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